News: Give Property Seekers the ‘Look’ They Want

Jan 25, 2019

Your property listing is actually a lot like an online dating profile – and you are hoping to successfully schedule a ‘date’ (property viewing) with the right people.

What’s the most important thing on an online dating profile?

That’s right – the photos.

Over our years in proptech, our findings have consistently shown that good quality photos that provide a holistic view of the property brings higher success rates.

Whether your listing has good quality photos or not take property seekers down very different paths. One path could lead them to turn away from your listing and view another agent’s listing instead – another could build your reputation as a professional and trustworthy property agent many property seekers are keenly looking out for.

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However if you give your listings bad photos, you have inevitably created a bad quality listing which pushes property seekers away and to view other listings instead.

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When your listing doesn’t have good quality photos to engage property seekers – you are driving your customers to your competitors instead.

Standing at the forefront of PropTech, PropertyGuru sees the importance of empowering our agents to stand out amongst competition and grant higher exposure to quality listings for property seekers.

Our Movement to 100% Quality Photos

Our team at PropertyGuru has developed a smart artificial intelligence technology that has been trained to detect quality of photos.

This technology has the ability to identify and allow only good quality photos to be successfully published and visible to property seekers.

Here’s a look at the timeline on our movement to 100% quality photos on PropertyGuru:

AIME Enforcement Timeline

During the soft enforcement (30 January-24 March 2019), our artificial intelligence will scan photos that you’ve newly uploaded to see if they meet the requirements of our Quality Photos Guide. (Find out more about our Quality Photos Guide here!)

Whereas with the hard enforcement (25 March 2019) onward, all photos will be vetted by our artificial intelligence to see if they meet the requirements. 

Photos that fail the requirements of the Quality Photos Guide will be suspended and not be visible to the public. 

Request Review

So what should you do now before the hard enforcement? 

  1. Log into AgentNet go to your Listings Management page
  2. Look out for listings that have this red warning triangle sign – it indicates the number of photos that will be suspended from 25 March 2019 onward 

Dummy Listing with Warning

Listings with photos that are either already suspended or have warnings will see this pop-up when you try to exit that listing’s page. 

Soft Launch (28th January)

Previously uploaded photos that failed our Quality Photos Guide requirements will see this overlay, but are still visible to public. However it’s important to replace them as soon as possible to avoid them from being suspended (and therefore removed from public viewing) before 25 March 2019.

Common-suspended-Soft Launch (28th January)

If you should feel that your photo actually does meet the requirements of our Quality Photos Guide – you can click on the “…” button on the top-right of the suspended photos to ‘Request Review’. Find out more how to lodge an appeal. 

Alternatively, we have some answers ready in our help article on why your photos are flagged and not published.

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To add on – all listings on PropertyGuru will soon see an upgrade in photo size! All cover photo tiles will be significantly larger and take up much more screen space than they currently do. So it’s even more important for you to make sure you have great photos to really give property seekers a great impression of you! 

Be sure to keep a lookout for that exciting update! 

We’re also super excited about a brand new feature launching next month, that’ll really make your great photos stand out – stay tuned!

So log into AgentNet right now to identify the listing photos that need some fixing! 

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This effort is all part and parcel of PropertyGuru’s constant innovations to empower our agents to deliver more value to property seekers by providing what they want. By doing so, we are confident that, agents’ will reap the benefits of getting more, better quality leads and ultimately actual transactions.

 

Check out the FAQs and other help articles for more info.

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Angelynn Yap
Senior Marketing Director
HUTTONS ASIA PTE LTD
cabincrewunited@yahoo.com.sg
CEA Licence No.:
L3008899K / R007622A
+(65) 9733 3032